Nike and RAJ Sports announce partnership centred on Portland Thorns and Portland Fire⚽
Nike and RAJ Sports have announced a partnership to advance women's sport through the Portland Thorns and Portland Fire, combining Nike's sport innovation and performance expertise with RAJ Sports' long-term vision for building world-class women's sport organisations. The deal covers athlete training environments, year-round player development beyond competition, and community impact, with Nike also serving as presenting partner of Epicenter Week. The partnership is framed explicitly around building the next era of women's sport infrastructure rather than conventional kit or branding rights.
"At Nike, we believe athletes lead the way, and women athletes are showing the world what's possible. RAJ Sports Group is building something special for women's sport. This partnership is about showing up in meaningful ways for athletes, teams, and the community, and helping raise the bar for the industry overall."
— Ann Miller, EVP, Global Sports Marketing, Nike
Applications for the Women's Sport Summit pitch session close this Friday 🎙️
Deadline day is approaching: applications to pitch at the Women's Sport close midnight Friday 28 August. Five innovators will take the stage at Emirates Stadium on 6 October pitching live in front of the full commercial ecosystem of women's sport. From brands and rights holders, to investors and service providers. For innovators, its an excellent opportunity to increase you visibility and secure your next strategic partnership/investment, and for everyone else, it's a front-row seat to what's coming next in the industry. Interested? Apply before Friday 28 August below.
Rimmel London becomes official partner of Chelsea FC Women 💄
Rimmel London has signed as an official partner of Chelsea FC Women for the 2026/27 season, launching with a campaign featuring Katie McCabe, Lauren James and Lucy Bronze around its Match Perfection foundation range, a deliberate play on the football theme. Rimmel will bring community fan experiences to home games throughout the season, including a pop-up at the opener against Aston Villa Women on 5 September, plus pitch-side LED visibility at every home fixture. The partnership reflects a broader trend of beauty brands entering women's football to reach confident, young female audiences on their own terms.
“This partnership is a fantastic opportunity to bring together the worlds of women’s football and beauty, while celebrating confidence, individuality and self-expression, all key values our players embrace.”
— Giulia Mazzia, Commercial Director, Chelsea Women
Kosner renews and extends sponsorship of Athletic Women's first team kit 👕
Air-conditioning brand Kosner has renewed and extended its sponsorship of Athletic Club, retaining its position as main sponsor of Athletic Women's first team, with its logo continuing to feature on the front of the official match shirt. As a new addition, Kosner will also appear on the men's first team training and pre-match kit this season, expanding its overall presence at the club. The partnership, which began in 2024, is built around shared values of teamwork, professionalism and equal opportunities.
Sofnfree signs record sleeve sponsorship with newly promoted Charlton Athletic Women 💪
Haircare brand Sofnfree has signed a record commercial agreement with Charlton Athletic Women following their promotion to the WSL, becoming the club's official sleeve and haircare partner. Sofnfree's branding will appear on first-team playing and replica shirts, with a broader package covering LED advertising, press backdrops, hospitality and content collaborations with the first team squad. The deal gives Sofnfree a high-visibility platform in England's top flight as the brand looks to expand its UK presence.
“This partnership represents another landmark moment for Charlton Athletic Women. Not only is it a record commercial agreement for the team, but it also highlights the growing appeal and value of the women’s game following our promotion to the Barclays Women’s Super League. Sofnfree is an exciting brand with ambitious plans in the UK, and we’re delighted to welcome them to the Charlton family. We look forward to working closely together throughout the season and beyond.”
— Jonny Shields, Commercial Manager, Charlton Athletic Women
NIXI Body becomes official partner of Birmingham City Women ⚽
Women's health brand NIXI Body has signed as an official partner of Birmingham City Women, providing leakproof underwear to players throughout the season and delivering educational workshops covering menstrual health, periods, pelvic-floor health and bladder leaks across the first team, pathway programme and wider community. The partnership positions NIXI Body's products within a broader conversation around female athlete wellbeing and confidence, extending a growing trend of specialist women's health brands using football partnerships as a platform for education as well as brand awareness.
“We are delighted to welcome Nixi Body as an Official Partner of Birmingham City Women. At the highest level of the women’s game, every detail matters, and players need to feel comfortable, confident and fully focused when they train and compete.”
— Crofton Alexander, Head of Performance Services, Birmingham City
Monaco United signs skincare brand Rennova as sponsor ahead of 2027 Women's World Cup 🌍
Women's football club Monaco United has signed a sponsorship agreement with Brazilian aesthetics and skincare brand Rennova, giving the club commercial backing as it builds its profile in the European market. Rennova CEO Leonardo Rezende framed the deal around long-term international expansion, timed deliberately ahead of Brazil hosting the 2027 Women's World Cup, with Monaco United representing a strategic lifestyle and sport foothold in Europe.
"Sponsoring Monaco United strengthens our commitment to establishing Rennova as a Brazilian brand with growing international recognition. Just as we believe in the transformative potential of beauty and aesthetic health, we also believe in the power of sport to inspire people, develop talent and create opportunities for the future," Rezende continued."
— Leonardo Rezende, CEO, Rennova
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