Wed Jun 10 2026 10:26:58 GMT+0000 (Coordinated Universal Time)

Insights

AFC Wimbledon Women announce W Group as matchday warm-up kit partners

AFC Wimbledon Women announce W Group as matchday warm-up kit partners

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• W Group becomes AFC Wimbledon Women's matchday warm-up kit partner

• The kit debuts this Sunday against AFC Bournemouth Women at Imperial Fields

• The deal marks W Group's expansion into women's sport, ahead of its Women's Sport Summit (6 October) and Women's Health Week Europe (7-8 October)

• Fans can pre-order the special edition warm-up top now

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AFC Wimbledon Women are proud to announce that W Group are set to sponsor the team's matchday warm-up kit.

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The sponsorship reflects W Group's mission to accelerate and scale the industries that impact women daily, specifically health and sports. With a data-first intelligence platform, W Group facilitates partnerships between key decision-makers in those industries through flagship summits in London and New York, corporate innovation programmes, and market intelligence.

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The new warm-up kit will make its first appearance this Sunday, during AFC Wimbledon Women’s match against AFC Bournemouth Women. The partnership also arrives ahead of W Group’s Women's Sport Summit on 6 October and Women's Health Week Europe on 7-8 October in London, bringing together leaders from across sport, health, business and investment.

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"Becoming sponsors of AFC Wimbledon Women represents a key milestone for W Group as we expand our activities into women's sports. As a business, we aim to generate tangible impact in this space, and the sponsorship of AFC Wimbledon is a natural extension of that mission - women's football is one of the fastest-growing sports in the country, and we want to be part of that growth story both on and off the pitch."
— Nathan Edwards, Founder, W Group

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"We are so happy to have Nathan and his team on board. With their expansion into the world of women's sport, this couldn't be a better fit. We look forward to the start of a great partnership."
— Sophia Axelsson, General Manager, AFC Wimbledon Women

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You can get your very own special edition warm-up top by pre-ordering yours here.

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About W Group.

‍W Group is a data-first intelligence platform operating at the intersection of women's health and sport. Powered by a proprietary data engine, we turn ecosystem intelligence into high-value partnerships through our flagship summits, corporate innovation programmes, and market intelligence.

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Learn more on https://wplatform.co/

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Hosted annually in New York and London, W Summits are the largest commercial gatherings in the space. We bring together the innovators, rights-holders, investors, corporates and key decision-makers driving the future of women's health and sports.

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Media contact:
Giovana Penatti
giovana@wplatform.co

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