Athleta becomes official off-court apparel partner of the Golden State Valkyries 👚
Gap Inc.'s Athleta has signed a multi-year partnership with the Golden State Valkyries as the team's Official Off-Court Apparel Partner, launching with a limited-edition Off-Court Edit modelled by guard Veronica Burton and a Chase Center game-day activation on 18 September. The deal spans in-arena placements, community programming in the Bay Area and co-branded merchandise available from 2027.
"Women's sports are no longer emerging; they're redefining culture. Being an Off-Court Partner gives us an opportunity to meet athletes in spaces, not just where they compete, and to bring the fans along with new ways to participate, connect, and be inspired by this meteoric moment for women's sports... all right here, in our hometown."
— Maggie Gauger, CEO, Athleta
GEICO named official jersey patch partner of the Minnesota Lynx 🏀
GEICO has become the Minnesota Lynx's Official Jersey Patch Partner and Official Home & Auto Insurance Partner, with the branding debuting during the team's 2026 playoff run. From 2027, GEICO's presence expands across Target Center on game days, covering the court, concourse, social and digital channels, plus community activations. GEICO CMO Arianna Orpello explicitly framed the deal around fan investment rather than logo placement, citing the Lynx's passionate community as the draw.
“We’re thrilled to welcome GEICO to our Minnesota Lynx family. GEICO shares our commitment to growing women’s sports and recognizes the meaningful impact it has throughout our community. This partnership will be rooted in authentic connections with our fans."
— Carley Knox, President of Business Operations, Minnesota Lynx
Savannah James invests in LOVB Los Angeles 🏐
Savannah James has joined the investor group of League One Volleyball's Los Angeles franchise, alongside Issa Rae and Seven Seven Six founder Alexis Ohanian, who leads the ownership group. LOVB LA's inaugural season begins in 2026/27, with home games at the Intuit Dome in Inglewood.
"It was important to me to make my investment with LOVB Los Angeles because my daughter is a volleyball player. So, any chance that I have to be able to support that or stand behind it and do things that matter in that way, I am 1000% involved."
— Savannah James
Capri Sports secures 15-year AIFF deal to commercialise Indian Women's League ⚽
Capri Sports has signed a 15-year partnership with the All India Football Federation to secure the commercial development and marketing rights of the Indian Women's League and IWL 2. Under the agreement, Capri Sports will lead brand and investment attraction, broadcast and digital engagement, audience growth and commercial value creation across both competitions. The 15-year term signals a long-term structural commitment to building a sustainable commercial ecosystem around women's club football in India, one of the most significant growth markets in the global women's game.
“Women’s football is entering a defining era globally, with leagues attracting new audiences, investment and cultural relevance. India has the talent and scale to be part of this momentum, but our players need strong competition, professional environments and clear pathways to grow."
— Jinisha Sharma, Director & Promoter, Capri Sports
EBNER GROUP backs Austria Women's Ice Hockey at first-ever top division World Championship 🏒
Upper Austrian family business EBNER GROUP has become sleeve sponsor of the Austrian Women's Ice Hockey national team for the IIHF Women's World Championship in Denmark (6-16 November), timed to coincide with Austria's historic first-ever appearance in the top division. ÖEHV Managing Director Alexander Helwig framed the partnership as matching the women's team's sporting progress with commercial development.
“We are proud to support the Austrian women’s national team at the World Championship in Denmark. The athletes deliver outstanding performances on the ice. They demonstrate what can be achieved through team spirit, hard work and ambition – standards that we also apply to our own technological solutions. We wish the entire team a successful tournament!”
— Robert Ebner, CEO, EBNER GROUP
